https://relevantdomain.co/blog Field notes on AI search, on-domain conversion, and the revenue engine for local business. en-us Mon, 30 Mar 2026 00:00:00 GMT https://relevantdomain.co/blog/the-30-percent-you-owe-doordash https://relevantdomain.co/blog/the-30-percent-you-owe-doordash Mon, 30 Mar 2026 00:00:00 GMT Most restaurants we onboard pay 25–30% in commissions to third-party delivery. The interesting question isn't whether that's high. It's which specific lines on your P&L are actually absorbing it. Steven Laureys Capture Revenue https://relevantdomain.co/blog/why-chatgpt-and-perplexity-disagree-about-your-business https://relevantdomain.co/blog/why-chatgpt-and-perplexity-disagree-about-your-business Mon, 23 Mar 2026 00:00:00 GMT We track LLM visibility for hundreds of businesses. The four major models almost never agree. The disagreement is the point — and it's how you know what to fix. Steven Laureys AI Visibility https://relevantdomain.co/blog/attribution-is-broken-heres-what-we-replaced-it-with https://relevantdomain.co/blog/attribution-is-broken-heres-what-we-replaced-it-with Mon, 16 Mar 2026 00:00:00 GMT Last-click attribution is fiction. Multi-touch attribution is more elaborate fiction. After three years of trying to fix the model, we threw it out and built something simpler. It's working better. Steven Laureys Grow https://relevantdomain.co/blog/local-seo-is-dead-local-entity-seo-is-whats-next https://relevantdomain.co/blog/local-seo-is-dead-local-entity-seo-is-whats-next Mon, 09 Mar 2026 00:00:00 GMT The discipline most agencies still call "local SEO" was built for a Google that doesn't exist anymore. The new game is entities, and most agencies aren't ready for it. Steven Laureys Get Found https://relevantdomain.co/blog/migrating-off-hubspot-without-losing-your-pipeline-data https://relevantdomain.co/blog/migrating-off-hubspot-without-losing-your-pipeline-data Mon, 02 Mar 2026 00:00:00 GMT We've moved roughly 35 clients off HubSpot in the last three years. The migrations break at exactly two places — pipeline history and email deliverability. Here's the playbook for not breaking either. Steven Laureys Migration Playbooks https://relevantdomain.co/blog/why-we-stopped-optimizing-for-google-business-profile-reviews https://relevantdomain.co/blog/why-we-stopped-optimizing-for-google-business-profile-reviews Mon, 26 Jan 2026 00:00:00 GMT The number of Google reviews you have is still useful as a trust signal. The number of new Google reviews you generate per month is no longer where the leverage is. Here's where it moved. Steven Laureys Get Found https://relevantdomain.co/blog/the-90-second-checkout https://relevantdomain.co/blog/the-90-second-checkout Mon, 19 Jan 2026 00:00:00 GMT We measured the conversion rate impact of every reduction in checkout time across hundreds of clients. The compounding curve is steeper than most operators realize. Steven Laureys Capture Revenue https://relevantdomain.co/blog/why-your-scheduler-should-know-your-floor-plan https://relevantdomain.co/blog/why-your-scheduler-should-know-your-floor-plan Mon, 23 Feb 2026 00:00:00 GMT Most scheduling software treats your business as a flat list of time slots. The actual constraint is physical, not temporal. Encoding it is easier than vendors want you to think. Steven Laureys Capture Revenue https://relevantdomain.co/blog/we-ab-tested-14-schema-patterns-against-chatgpt https://relevantdomain.co/blog/we-ab-tested-14-schema-patterns-against-chatgpt Mon, 16 Feb 2026 00:00:00 GMT Over the back half of 2025 we ran 14 schema markup variants across a controlled set of client sites and measured the ChatGPT recommendation rate. The results changed how we ship schema. Steven Laureys AI Visibility https://relevantdomain.co/blog/the-five-questions-we-ask-before-quoting https://relevantdomain.co/blog/the-five-questions-we-ask-before-quoting Mon, 09 Feb 2026 00:00:00 GMT We don't quote until we have answers to these five questions. They're not gating questions — they're scoping questions. They tell us what your engagement actually has to deliver. Steven Laureys Operator Notes https://relevantdomain.co/blog/sms-is-the-new-email https://relevantdomain.co/blog/sms-is-the-new-email Mon, 02 Feb 2026 00:00:00 GMT Email open rates are not what you think they are. SMS open rates are. The right sequence depends on which channel is doing which job — and most operators are running them inside out. Steven Laureys Grow https://relevantdomain.co/blog/why-we-shipped-schema-before-ai-seo-had-a-name https://relevantdomain.co/blog/why-we-shipped-schema-before-ai-seo-had-a-name Mon, 13 Apr 2026 00:00:00 GMT In 2022 our engineering team made a bet on structured data. Three years later, that bet is the foundation of every Revenue Engine install. Here's what we did, and what we learned. Steven Laureys AI Visibility https://relevantdomain.co/blog/what-200-onboardings-taught-us-about-the-first-90-days https://relevantdomain.co/blog/what-200-onboardings-taught-us-about-the-first-90-days Mon, 06 Apr 2026 00:00:00 GMT After roughly 200 Revenue Engine installs, the pattern is unmistakable. The first 90 days are not about features. They're about repatriating decisions you've quietly delegated to vendors for years. Steven Laureys Operator Notes