You have likely heard the term, SEO, but what does that truly mean. Often, unfortunately, it can mean absolutely nothing. Without a strategy, SEO, like Marketing in general can produce absolutely no effect on your business. In some instances it seems to serve as an internet tax. Businesses do not understand what it is, or what it is doing for them, but they are afraid to not have it – or “bad things” will happen.
Our goal is to unveil the curtain on this topic and help our businesses understand not only what we do, but how it helps their business. Additionally, with the changes in relation to AI and it’s appearance in search, we want to ensure our Businesses are future-proofed in what we do.
We go beyond the page and start with your business goals in mind. We look to first ensure your business is well represented in your backyard (local community) and then extend the coverage to focus on your primary market area. We then leverage Search data and analytics (as well as other data resources) to understand what keywords are directing sales and what other keywords we should focus on in addition to geographical areas.
Then we roll all of this information into our Game Plan document that is shared with our customers so they always know what is happening transparently…and can be participative when they are able to.
In addition to adding content, we refine the content that is currently there to ensure that each page has a purpose, focus and targeted geographical location. Search engines love GOOD localized content that engages the reader and helps them find answers quickly.
Directory listings are like online phone books for businesses. When a small business adds its name, address, and phone number to these directories, it helps more people find them – kind of like being in every map and guidebook in town. The more places their info shows up, the easier it is for customers to discover and visit them!
We establish and/or refine your Google Business Profile to ensure that it is optimized to stand out in Search. This includes regular post writing, image additions and proper tracking.
Structured data is like putting labels on things so computers can understand them better. When a small business adds structured data to their website, it helps search engines like Google know exactly what the business does, where it’s located, and what it sells. This makes it easier for people to find that business online—kind of like putting a bright sign on a lemonade stand so everyone driving by knows it’s there and what they can get!
Alt images, or “alt text,” are like little descriptions that tell computers what a picture is about. This helps people who can’t see the image—like someone using a screen reader—understand what’s there. It also helps search engines know what the picture shows, which can help a small business get found more easily online, like adding a label to a drawing so everyone knows what it is!
Indexing audits are like checking a list to make sure all the pages of a small business’s website are showing up in search engines like Google. It’s kind of like making sure every chapter in a book is in the library’s catalog. If some pages are missing, people might not find the business when they search—so the audit helps fix that and makes sure everything can be seen!
Drive immediate, measurable traffic with precision-targeted ad campaigns designed to maximize visibility and ROI.
Improve your rankings, attract qualified visitors, and build long-term growth with strategies tailored to how your customers search.
Align your marketing, business, and operations with a clear roadmap that transforms vision into sustainable success.