The discipline most agencies still call "local SEO" was built for a Google that doesn't exist anymore. The new game is entities, and most agencies aren't ready for it.
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The number of Google reviews you have is still useful as a trust signal. The number of new Google reviews you generate per month is no longer where the leverage is. Here's where it moved.
Read itThe exact 12-step checklist we run with new clients to get them cited in ChatGPT, Perplexity, and Google's AI Overviews inside one quarter — including the structured-data audit, GBP fixes, and content gaps to close first.
