Operator-grade essays on AI visibility, conversion, retention, and what actually moves the number across our 200+ active US clients.
In 2022 our engineering team made a bet on structured data. Three years later, that bet is the foundation of every Revenue Engine install. Here's what we did, and what we learned.
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After roughly 200 Revenue Engine installs, the pattern is unmistakable. The first 90 days are not about features. They're about repatriating decisions you've quietly delegated to vendors for years.
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Most restaurants we onboard pay 25–30% in commissions to third-party delivery. The interesting question isn't whether that's high. It's which specific lines on your P&L are actually absorbing it.
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We track LLM visibility for hundreds of businesses. The four major models almost never agree. The disagreement is the point — and it's how you know what to fix.
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Last-click attribution is fiction. Multi-touch attribution is more elaborate fiction. After three years of trying to fix the model, we threw it out and built something simpler. It's working better.
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The discipline most agencies still call "local SEO" was built for a Google that doesn't exist anymore. The new game is entities, and most agencies aren't ready for it.
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We've moved roughly 35 clients off HubSpot in the last three years. The migrations break at exactly two places — pipeline history and email deliverability. Here's the playbook for not breaking either.
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Most scheduling software treats your business as a flat list of time slots. The actual constraint is physical, not temporal. Encoding it is easier than vendors want you to think.
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Over the back half of 2025 we ran 14 schema markup variants across a controlled set of client sites and measured the ChatGPT recommendation rate. The results changed how we ship schema.
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We don't quote until we have answers to these five questions. They're not gating questions — they're scoping questions. They tell us what your engagement actually has to deliver.
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Email open rates are not what you think they are. SMS open rates are. The right sequence depends on which channel is doing which job — and most operators are running them inside out.
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The number of Google reviews you have is still useful as a trust signal. The number of new Google reviews you generate per month is no longer where the leverage is. Here's where it moved.
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We measured the conversion rate impact of every reduction in checkout time across hundreds of clients. The compounding curve is steeper than most operators realize.
Read itThe exact 12-step checklist we run with new clients to get them cited in ChatGPT, Perplexity, and Google's AI Overviews inside one quarter — including the structured-data audit, GBP fixes, and content gaps to close first.
