Last-click attribution is fiction. Multi-touch attribution is more elaborate fiction. After three years of trying to fix the model, we threw it out and built something simpler. It's working better.
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Email open rates are not what you think they are. SMS open rates are. The right sequence depends on which channel is doing which job — and most operators are running them inside out.
Read itThe exact 12-step checklist we run with new clients to get them cited in ChatGPT, Perplexity, and Google's AI Overviews inside one quarter — including the structured-data audit, GBP fixes, and content gaps to close first.
