All results
Software case study · Regional Wholesale Distributor

How a wholesale distributor retired a crashing order system for one synced portal

A regional distributor's 12-year-old order-entry system kept crashing and forced staff to re-key every order by hand between systems that didn't talk. We rebuilt it as a custom order portal with the integrations they were missing — orders now flow through once and stay in sync.

How a wholesale distributor retired a crashing order system for one synced portal — anonymized visual proof
Eliminated
Manual re-entry per order
Down sharply
Order errors
Hours / week
Re-entry time recovered

The context

A regional wholesale distributor moved real volume every day, but the software underneath the operation was a decade past its prime. The order-entry system at the center of the business had been bolted onto over the years and was now both fragile and isolated — it didn't share data with the tools the team used downstream, so people had become the integration layer.

The broken system

The 12-year-old order-entry system crashed often enough that staff kept paper backups of in-flight orders. Worse, it didn't talk to the systems around it, so every order was entered once at intake and then re-keyed by hand into the next system down the line. That manual re-entry cost hours every week and introduced errors — transposed quantities, wrong SKUs, missed line items — that surfaced later as short shipments and credits.

What we built

We rebuilt the order flow as a custom order portal designed around their catalog and their customers, with the integrations the old system never had. An order is entered once and flows through to fulfillment and invoicing automatically, staying in sync across systems instead of being copied between them. We migrated their data, kept the workflows the team relied on, and rolled it out without stopping the daily order flow.

The outcome

Order errors fell sharply once the same order stopped being typed in two and three times, which cut the short shipments and credits that used to follow. The team got back the hours a week they'd been spending on manual re-entry, and the crash-prone system that used to require paper backups was retired for good.

Anonymized and representative of the work — not a guarantee. Your results depend on your starting point.

Something broken? We'll build the fix.

Tell us what's slowing the business down. We'll scope it in a 30-minute call and show you what fixing it actually takes.

Free 12-page playbook

The 90-Day Get-Found Playbook.

The exact 12-step checklist we run with new clients to get them cited in ChatGPT, Perplexity, and Google's AI Overviews inside one quarter — including the structured-data audit, GBP fixes, and content gaps to close first.

  • 12-step audit checklist (week-by-week)
  • The 18 schema types that move the needle
  • Sample prompts to track AI citations for your category

We'll send the asset and an occasional Field Note. Unsubscribe in one click. No vendors get your email.