Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Analytics in Erie, Pennsylvania
Erie is small enough that getting found locally still moves real revenue, and big enough that the competition is sharper than it was five years ago. Our Analytics programs are designed for that exact middle ground.
What our Analytics program covers in Erie
We build analytics stacks that the next platform change won't break. Server-side GA4 via Google Tag Manager, conversions written into your warehouse, and dashboards that answer business questions — not just expose metrics. If your current setup gives you different revenue numbers in three different tools, that's a problem we fix in the first 30 days.
- GA4 implementation and event-schema design
- Server-side Google Tag Manager (sGTM) on a custom subdomain
- Warehouse pipelines (BigQuery, Snowflake, Postgres) from ad and CRM data
- Looker Studio and Tableau dashboard builds
- Cross-domain and subdomain tracking setup
- Privacy-compliant consent management (GDPR, CPRA)
Why Erie businesses pick Relevant Domain
You own everything we build
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Senior people on every account
The strategist on your kickoff call is the strategist who runs your account. We don't do bait-and-switch staffing.
Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Erie market context
Erie is Pennsylvania's only Great Lakes port and the fourth-largest city in the state — a manufacturing and insurance economy anchored by Erie Insurance, Wabtec (formerly GE Transportation), and a growing tourism base around Presque Isle. Smaller than the Pittsburgh and Buffalo metros but a real regional center for Northwest Pennsylvania.
Erie-area industries we have direct experience with:
- Insurance (Erie Insurance)
- Locomotive and transportation manufacturing (Wabtec)
- Healthcare (UPMC Hamot, AHN Saint Vincent)
- Tourism (Presque Isle)
- Higher education
Surrounding markets
Erie sits at the center of a region we know well — Erie County and the surrounding Pennsylvania corridor where many of our Analytics clients are based.
Nearby Analytics clients we serve:
Frequently asked questions about Analytics in Erie
Do you do attribution modeling?
Yes — first-touch, last-touch, position-based, and data-driven. We pick the model that matches your sales cycle, then we reality-check it against incrementality tests where possible.
How do you handle privacy and consent?
Consent Mode v2 in GA4, a real consent banner (not a fake one), and respect for the user's choice end-to-end. We can implement OneTrust, Cookiebot, or Iubenda depending on your jurisdiction.
Do Erie small businesses really need server-side tracking?
If you're spending $3K+/month on paid media, yes — iOS 14, ad blockers, and 3rd-party cookie deprecation are all chipping away at client-side tracking accuracy. The cost is modest (typically under $50/month in Cloud Run) and the data quality lift is meaningful.
Can you connect our offline data?
Yes — POS, CRM, call tracking, and ERP data can all feed into the warehouse and inform digital campaign optimization. This is where most reporting gets interesting.
Do you have an office in Erie?
We don't claim an office in every city we serve. Relevant Domain is headquartered in the Elkhart, Indiana area and works with businesses across the Midwest and Great Lakes — including Erie, PA. The work itself is delivered remotely with on-site sessions when they make sense for the project.