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Intelligence

Analytics for businesses across the Midwest and Great Lakes

GA4, server-side tracking, and warehouse pipelines that survive iOS, ad blockers, and platform changes. Headquartered in Northern Indiana, serving Indiana, Illinois, Ohio, Michigan, Wisconsin, Minnesota, Missouri, New York, Pennsylvania.

What we do

We build analytics stacks that the next platform change won't break. Server-side GA4 via Google Tag Manager, conversions written into your warehouse, and dashboards that answer business questions — not just expose metrics. If your current setup gives you different revenue numbers in three different tools, that's a problem we fix in the first 30 days.

  • GA4 implementation and event-schema design
  • Server-side Google Tag Manager (sGTM) on a custom subdomain
  • Warehouse pipelines (BigQuery, Snowflake, Postgres) from ad and CRM data
  • Looker Studio and Tableau dashboard builds
  • Cross-domain and subdomain tracking setup
  • Privacy-compliant consent management (GDPR, CPRA)

Analytics pages by city

Every city we serve has a dedicated page with local context, industries, and FAQs.

Indiana

Illinois

Ohio

Analytics in Toledo, OH

Glass manufacturing (Owens-Illinois, Owens Corning) · Automotive (Jeep, automotive supply)

Michigan

Wisconsin

Minnesota

Missouri

New York

Analytics in Rochester, NY

Optics, photonics, and imaging (Kodak, Bausch + Lomb) · Higher education and healthcare (University of Rochester, URMC)

Pennsylvania

Analytics in Erie, PA

Insurance (Erie Insurance) · Locomotive and transportation manufacturing (Wabtec)

Frequently asked questions

Why do my Google Ads, GA4, and CRM all show different revenue?

Different attribution windows, different conversion definitions, and different exclusion logic. We reconcile them by writing one source-of-truth event into the warehouse and reporting from there.

Do the Midwest and Great Lakes small businesses really need server-side tracking?

If you're spending $3K+/month on paid media, yes — iOS 14, ad blockers, and 3rd-party cookie deprecation are all chipping away at client-side tracking accuracy. The cost is modest (typically under $50/month in Cloud Run) and the data quality lift is meaningful.

Will I own the analytics setup?

Yes. Everything lives in your GA4, your GTM, your warehouse, and your dashboards. We document configurations in a runbook your team keeps.

Can you connect our offline data?

Yes — POS, CRM, call tracking, and ERP data can all feed into the warehouse and inform digital campaign optimization. This is where most reporting gets interesting.

How do you handle privacy and consent?

Consent Mode v2 in GA4, a real consent banner (not a fake one), and respect for the user's choice end-to-end. We can implement OneTrust, Cookiebot, or Iubenda depending on your jurisdiction.

Do you do attribution modeling?

Yes — first-touch, last-touch, position-based, and data-driven. We pick the model that matches your sales cycle, then we reality-check it against incrementality tests where possible.

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