Senior people on every account
The strategist on your kickoff call is the strategist who runs your account. We don't do bait-and-switch staffing.
Analytics in Green Bay, Wisconsin
Green Bay is small enough that getting found locally still moves real revenue, and big enough that the competition is sharper than it was five years ago. Our Analytics programs are designed for that exact middle ground.
What our Analytics program covers in Green Bay
We build analytics stacks that the next platform change won't break. Server-side GA4 via Google Tag Manager, conversions written into your warehouse, and dashboards that answer business questions — not just expose metrics. If your current setup gives you different revenue numbers in three different tools, that's a problem we fix in the first 30 days.
- GA4 implementation and event-schema design
- Server-side Google Tag Manager (sGTM) on a custom subdomain
- Warehouse pipelines (BigQuery, Snowflake, Postgres) from ad and CRM data
- Looker Studio and Tableau dashboard builds
- Cross-domain and subdomain tracking setup
- Privacy-compliant consent management (GDPR, CPRA)
Why Green Bay businesses pick Relevant Domain
Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
We push back when we should
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Green Bay market context
Green Bay is Wisconsin's third-largest city, anchored by paper and packaging (Procter & Gamble, Georgia-Pacific, Schreiber Foods), the Port of Green Bay, healthcare (Bellin, Aurora), and the Packers — a community-owned NFL franchise that shapes the local brand identity in a way no other US city experiences.
Sectors we know well in the Green Bay market:
- Paper and packaging (P&G, Georgia-Pacific)
- Food production (Schreiber Foods, dairy)
- Healthcare (Bellin, Aurora)
- Insurance
- Tourism (Lambeau Field)
Surrounding markets
Beyond Green Bay, we serve Analytics clients across Brown County and the surrounding Wisconsin region, plus neighboring Midwest and Great Lakes markets.
Same Analytics expertise, neighboring cities:
Frequently asked questions about Analytics in Green Bay
How do you handle privacy and consent?
Consent Mode v2 in GA4, a real consent banner (not a fake one), and respect for the user's choice end-to-end. We can implement OneTrust, Cookiebot, or Iubenda depending on your jurisdiction.
Will I own the analytics setup?
Yes. Everything lives in your GA4, your GTM, your warehouse, and your dashboards. We document configurations in a runbook your team keeps.
Do Green Bay small businesses really need server-side tracking?
If you're spending $3K+/month on paid media, yes — iOS 14, ad blockers, and 3rd-party cookie deprecation are all chipping away at client-side tracking accuracy. The cost is modest (typically under $50/month in Cloud Run) and the data quality lift is meaningful.
Can you connect our offline data?
Yes — POS, CRM, call tracking, and ERP data can all feed into the warehouse and inform digital campaign optimization. This is where most reporting gets interesting.
Do you work with businesses in Green Bay specifically, or just remotely?
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Green Bay and the broader Brown County / Wisconsin market. For Green Bay-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.