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Email Marketing for businesses across the Midwest and Great Lakes

Lifecycle email and SMS that compounds the customers you already paid to acquire. Headquartered in Northern Indiana, serving Indiana, Illinois, Ohio, Michigan, Wisconsin, Minnesota, Missouri, New York, Pennsylvania.

What we do

Email is still the highest-margin marketing channel because the audience is yours and the unit economics are predictable. We build lifecycle programs — welcome series, abandonment, post-purchase, win-back, anniversary — on Klaviyo, HubSpot, or whatever platform you already pay for. Most the Midwest and Great Lakes accounts we inherit are running one weekly broadcast and nothing else; the gain from adding 6-8 triggered flows is usually 2-3x revenue per recipient.

  • Lifecycle flow design and build (welcome, abandonment, post-purchase, win-back)
  • Segmentation strategy and list hygiene
  • Template system and brand-consistent design
  • Deliverability monitoring and sender reputation management
  • A/B testing on subject lines, send times, and offers
  • SMS coordination so customers don't get hit twice

See the platform side of this work →

Email pages by city

Every city we serve has a dedicated page with local context, industries, and FAQs.

Indiana

Email in Granger, IN

Residential services (landscaping, HVAC, remodeling) · Healthcare and dental

Illinois

Ohio

Email in Toledo, OH

Glass manufacturing (Owens-Illinois, Owens Corning) · Automotive (Jeep, automotive supply)

Email in Akron, OH

Rubber and polymers (Goodyear, Bridgestone) · Healthcare (Summa, Akron General)

Michigan

Email in Ann Arbor, MI

Higher education and research (University of Michigan) · Healthcare (Michigan Medicine)

Wisconsin

Email in Milwaukee, WI

Manufacturing (Harley-Davidson, Rockwell Automation) · Financial services (Northwestern Mutual)

Email in Green Bay, WI

Paper and packaging (P&G, Georgia-Pacific) · Food production (Schreiber Foods, dairy)

Minnesota

Missouri

Email in St. Louis, MO

Healthcare and biotech (BJC, Centene, Express Scripts) · Financial services (Edward Jones, Stifel)

New York

Email in Rochester, NY

Optics, photonics, and imaging (Kodak, Bausch + Lomb) · Higher education and healthcare (University of Rochester, URMC)

Pennsylvania

Email in Erie, PA

Insurance (Erie Insurance) · Locomotive and transportation manufacturing (Wabtec)

Frequently asked questions

Which email platform do you recommend for the Midwest and Great Lakes businesses?

For ecommerce and direct-to-consumer: Klaviyo. For service businesses with a sales team: HubSpot or ActiveCampaign. For very small lists: Mailchimp is fine. We work in all of them and won't push a migration unless the math is clear.

How often will you email our list?

Lifecycle flows fire continuously based on customer behavior. Broadcast cadence is usually 1-2x per week for ecommerce, monthly for B2B. We watch unsubscribe and complaint rates closely and dial back if signal turns negative.

Will you write the email copy?

Yes — copy and design are included in every engagement. We coordinate with your team on offers and campaigns; you review and approve every send before it goes out.

What about SMS in the Midwest and Great Lakes?

We pair SMS with email for transactional moments (abandonment, order updates) and time-sensitive offers. Compliance with TCPA and the 10DLC carrier rules is non-negotiable on our end.

How do you measure email performance?

Revenue per recipient, list-growth rate net of churn, and incremental revenue from triggered flows. Open rates are unreliable post Apple Mail Privacy Protection — we use them as directional signal only.

Do you handle deliverability if our reputation tanks?

Yes. Domain warm-up, DMARC/DKIM/SPF setup, list cleanup, and inbox-placement testing through tools like GlockApps. If you're already in the spam folder we triage that before adding volume.