Organic Social in Elkhart, IN
RV and trailer manufacturing · Musical instrument manufacturing
Organic Social Media for businesses across the Midwest and Great Lakes
Editorial calendars, community management, and content production that doesn't burn out your team. Headquartered in Northern Indiana, serving Indiana, Illinois, Ohio, Michigan, Wisconsin, Minnesota, Missouri, New York, Pennsylvania.
What we do
Organic social is rarely the channel that drives most of your revenue, but it's almost always the channel that prospects check before they buy. We run editorial calendars, ship 8-20 posts a month, manage community responses, and produce short-form video that travels. The goal is to look credible enough that the rest of your funnel can do its job.
- Editorial calendar and content pillar strategy
- Monthly content production (graphics, short-form video, copy)
- Community management and inbox monitoring
- Influencer and partner coordination
- Local content with on-the-ground photography
- LinkedIn personal brand-building for founders and execs
Organic Social pages by city
Every city we serve has a dedicated page with local context, industries, and FAQs.
Indiana
Organic Social in Goshen, IN
RV component manufacturing · Food processing
Organic Social in Osceola, IN
Automotive parts and supply · Light manufacturing
Organic Social in Mishawaka, IN
Healthcare (Beacon Health System) · Retail (University Park corridor)
Organic Social in South Bend, IN
Higher education (Notre Dame, Saint Mary's, IUSB) · Healthcare and medical research
Organic Social in Warsaw, IN
Orthopedic medical devices · Engineering and contract manufacturing
Organic Social in Syracuse, IN
Marine services and boat sales · Vacation rentals and property services
Organic Social in Nappanee, IN
Amish furniture and cabinetry · RV interior components
Organic Social in Wakarusa, IN
Agriculture and food processing · Local retail and hospitality
Organic Social in New Paris, IN
Agriculture · Automotive parts and repair
Organic Social in Granger, IN
Residential services (landscaping, HVAC, remodeling) · Healthcare and dental
Organic Social in Bremen, IN
Light manufacturing · Agriculture
Organic Social in Plymouth, IN
Healthcare (Saint Joseph Health System) · Manufacturing
Organic Social in Indianapolis, IN
Pharmaceuticals (Eli Lilly, Roche) · Software and cloud (Salesforce hub)
Organic Social in Fort Wayne, IN
Defense electronics (BAE Systems, Raytheon) · Insurance (Lincoln Financial)
Illinois
Organic Social in Chicago, IL
Finance and exchanges (CME, CBOE) · Logistics and freight rail
Organic Social in Rockford, IL
Aerospace and aviation manufacturing · Automotive supply
Ohio
Organic Social in Columbus, OH
Higher education (Ohio State) · Insurance and financial services
Organic Social in Cleveland, OH
Healthcare (Cleveland Clinic, UH, MetroHealth) · Manufacturing and steel
Organic Social in Cincinnati, OH
Consumer packaged goods (P&G, Kroger) · Financial services (Fifth Third)
Organic Social in Toledo, OH
Glass manufacturing (Owens-Illinois, Owens Corning) · Automotive (Jeep, automotive supply)
Organic Social in Akron, OH
Rubber and polymers (Goodyear, Bridgestone) · Healthcare (Summa, Akron General)
Organic Social in Dayton, OH
Aerospace and defense (Wright-Patt AFB) · Advanced manufacturing
Michigan
Organic Social in Detroit, MI
Automotive OEMs (Ford, GM, Stellantis) · Mobility and EV technology
Organic Social in Grand Rapids, MI
Office furniture and design (Steelcase, MillerKnoll) · Healthcare (Corewell Health)
Organic Social in Lansing, MI
State government · Automotive assembly (GM)
Organic Social in Ann Arbor, MI
Higher education and research (University of Michigan) · Healthcare (Michigan Medicine)
Organic Social in Kalamazoo, MI
Medical devices (Stryker) · Pharmaceuticals (Pfizer)
Wisconsin
Organic Social in Milwaukee, WI
Manufacturing (Harley-Davidson, Rockwell Automation) · Financial services (Northwestern Mutual)
Organic Social in Madison, WI
State government · Higher education and research (UW–Madison)
Organic Social in Green Bay, WI
Paper and packaging (P&G, Georgia-Pacific) · Food production (Schreiber Foods, dairy)
Minnesota
Organic Social in Minneapolis, MN
Retail headquarters (Target, Best Buy) · Financial services (U.S. Bank, Ameriprise)
Organic Social in Saint Paul, MN
State government · Higher education (Macalester, St. Thomas, Hamline)
Missouri
Organic Social in St. Louis, MO
Healthcare and biotech (BJC, Centene, Express Scripts) · Financial services (Edward Jones, Stifel)
New York
Organic Social in Buffalo, NY
Banking (M&T Bank) · Healthcare (Roswell Park, Kaleida Health)
Organic Social in Rochester, NY
Optics, photonics, and imaging (Kodak, Bausch + Lomb) · Higher education and healthcare (University of Rochester, URMC)
Pennsylvania
Organic Social in Pittsburgh, PA
Healthcare (UPMC, Allegheny Health Network) · Robotics and AI (CMU spinouts)
Organic Social in Erie, PA
Insurance (Erie Insurance) · Locomotive and transportation manufacturing (Wabtec)
Frequently asked questions
How many posts per month do the Midwest and Great Lakes businesses need?
Quality beats volume. 8-12 posts/month with consistent quality outperforms 30 posts of stock images. Short-form video typically 2-4x more reach than static — but it has to feel native, not corporate.
Will you handle community responses?
Yes — comment moderation, DM triage, and sentiment monitoring. Anything requiring a real business decision gets escalated to your team within 1 business hour.
What platforms should we be on?
Instagram and Facebook for most the Midwest and Great Lakes consumer businesses. TikTok if your audience skews under 35. LinkedIn for B2B. We don't recommend being on everything — pick 2-3 and do them well.
Do you produce video content?
Yes — short-form (Reels, TikTok, Shorts) is our main format. We can do remote production with footage you send, or schedule on-site shoots in the the Midwest and Great Lakes area.
How does organic social tie to revenue?
Indirectly — assisted conversions, branded search lift, and trust signals at the consideration stage. We track follower-to-customer rate where the funnel is clean.
What does the engagement look like month-to-month?
Strategy is set quarterly, content is planned monthly, and posts are produced 2-4 weeks in advance. You approve the monthly calendar before anything ships.