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Acquisition

Paid Social for businesses across the Midwest and Great Lakes

Meta, TikTok, and LinkedIn ads with attribution tied to real customer actions. Headquartered in Northern Indiana, serving Indiana, Illinois, Ohio, Michigan, Wisconsin, Minnesota, Missouri, New York, Pennsylvania.

What we do

Paid social only works when the creative is right and the measurement is honest. We run Meta, TikTok, and LinkedIn programs with first-party server-side tracking (CAPI / Events API) so iOS 14+ doesn't blind your reporting, and we ship 4-8 creative variations per month so the algorithm has something to optimize toward.

  • Meta CAPI and TikTok Events API server-side conversion tracking
  • Monthly creative production sprint (4-8 variations)
  • Lookalike and retargeting audiences from your CRM
  • Lead-form and conversion-API campaign builds
  • Brand vs. performance budget mix recommendations
  • Weekly creative refresh based on fatigue thresholds

See the platform side of this work →

Paid Social pages by city

Every city we serve has a dedicated page with local context, industries, and FAQs.

Indiana

Illinois

Ohio

Michigan

Wisconsin

Minnesota

Missouri

New York

Paid Social in Rochester, NY

Optics, photonics, and imaging (Kodak, Bausch + Lomb) · Higher education and healthcare (University of Rochester, URMC)

Pennsylvania

Frequently asked questions

Which platform should a the Midwest and Great Lakes business start on?

Meta still has the broadest reach for most the Midwest and Great Lakes-area businesses, especially with retargeting. TikTok is strong for restaurant, retail, and entertainment verticals. LinkedIn fits B2B services. We pick based on where your customers actually spend time.

Do you produce the creative or do we?

We can do either. Most clients let us produce static and short-form video creative in our monthly sprint; some have an internal team and just want strategy and media buying.

How do you measure paid social ROI when iOS blocks tracking?

Server-side conversion APIs (CAPI for Meta, Events API for TikTok), CRM-matched conversions, and incrementality testing where the budget supports it. We don't rely on platform-modeled conversions alone.

Can paid social work for B2B in the Midwest and Great Lakes?

Yes — typically through LinkedIn for direct prospecting and Meta retargeting for nurture. The creative ladder and offer matter more than the platform.

How fast can a campaign go live?

Usually 7-10 business days from kickoff: pixel and CAPI setup, creative production, campaign build, and approvals.

What's the minimum monthly spend you'll work with?

We don't take engagements below roughly $2,000/month in ad spend — at smaller volumes the platform algorithms can't optimize and the management fee dominates the math.