We've been working across the Midwest for years
Real relationships with Washtenaw County and Michigan businesses, not a national agency parachuting in with a templated playbook.
Paid Social in Ann Arbor, Michigan
Ann Arbor is small enough that getting found locally still moves real revenue, and big enough that the competition is sharper than it was five years ago. Our Paid Social programs are designed for that exact middle ground.
What our Paid Social program covers in Ann Arbor
Paid social only works when the creative is right and the measurement is honest. We run Meta, TikTok, and LinkedIn programs with first-party server-side tracking (CAPI / Events API) so iOS 14+ doesn't blind your reporting, and we ship 4-8 creative variations per month so the algorithm has something to optimize toward.
- Meta CAPI and TikTok Events API server-side conversion tracking
- Monthly creative production sprint (4-8 variations)
- Lookalike and retargeting audiences from your CRM
- Lead-form and conversion-API campaign builds
- Brand vs. performance budget mix recommendations
- Weekly creative refresh based on fatigue thresholds
Why Ann Arbor businesses pick Relevant Domain
Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
We push back when we should
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Ann Arbor market context
Ann Arbor is anchored by the University of Michigan and Michigan Medicine — one of the country's deepest research-and-healthcare ecosystems. The startup density (Duo Security, Llamasoft acquisitions) and a venture-friendly business community make this one of the most digitally sophisticated markets in the Midwest.
Where our Ann Arbor client base is concentrated:
- Higher education and research (University of Michigan)
- Healthcare (Michigan Medicine)
- Software and cybersecurity
- Life sciences
- Professional services
Surrounding markets
Our Paid Social clients aren't just inside Ann Arbor city limits — we work across Washtenaw County and the broader Michigan market.
We work with businesses across the surrounding area:
Frequently asked questions about Paid Social in Ann Arbor
How fast can a campaign go live?
Usually 7-10 business days from kickoff: pixel and CAPI setup, creative production, campaign build, and approvals.
How do you measure paid social ROI when iOS blocks tracking?
Server-side conversion APIs (CAPI for Meta, Events API for TikTok), CRM-matched conversions, and incrementality testing where the budget supports it. We don't rely on platform-modeled conversions alone.
Which platform should a Ann Arbor business start on?
Meta still has the broadest reach for most Ann Arbor-area businesses, especially with retargeting. TikTok is strong for restaurant, retail, and entertainment verticals. LinkedIn fits B2B services. We pick based on where your customers actually spend time.
Can paid social work for B2B in Ann Arbor?
Yes — typically through LinkedIn for direct prospecting and Meta retargeting for nurture. The creative ladder and offer matter more than the platform.
What size Ann Arbor businesses do you typically work with?
Most of our Ann Arbor-area clients are between $1M and $50M in annual revenue. Below that the math on a real agency engagement rarely works — we're happy to point you toward better options at smaller scales. Above $50M we've worked with multi-location and publicly traded brands too.