Senior people on every account
The strategist on your kickoff call is the strategist who runs your account. We don't do bait-and-switch staffing.
Paid Search in Ann Arbor, Michigan
If you've already tried Paid Search with another Ann Arbor-area shop and it didn't move the number, we'd like to see the data. Most often the strategy was sound but the measurement was broken — and that's the first thing we fix.
What our Paid Search program covers in Ann Arbor
We run paid search programs the way performance teams at much larger companies run them: server-side conversion tracking, value-based bidding, and weekly experiment cadences. Most Ann Arbor businesses we audit are leaking 20-40% of spend on broad-match queries that never convert. Our first job is to plug that leak.
- Account audit and historical-spend efficiency review
- Server-side conversion tracking via the Google Ads API
- Value-based bidding using actual order/booking value
- Local service ads (LSA) setup and management
- Geo-fenced campaigns around your service radius
- Negative keyword grooming on a weekly cadence
Why Ann Arbor businesses pick Relevant Domain
Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Headquartered in the Midwest, not a coast
Based in the Elkhart, Indiana area and active across the Midwest and Great Lakes — same time zone as your team, on-site visits when the project warrants it.
We've been working across the Midwest for years
Real relationships with Washtenaw County and Michigan businesses, not a national agency parachuting in with a templated playbook.
Ann Arbor market context
Ann Arbor is anchored by the University of Michigan and Michigan Medicine — one of the country's deepest research-and-healthcare ecosystems. The startup density (Duo Security, Llamasoft acquisitions) and a venture-friendly business community make this one of the most digitally sophisticated markets in the Midwest.
Verticals we regularly serve in and around Ann Arbor:
- Higher education and research (University of Michigan)
- Healthcare (Michigan Medicine)
- Software and cybersecurity
- Life sciences
- Professional services
Surrounding markets
Ann Arbor sits at the center of a region we know well — Washtenaw County and the surrounding Michigan corridor where many of our Paid Search clients are based.
We work with businesses across the surrounding area:
Frequently asked questions about Paid Search in Ann Arbor
Will you share search-term reports with us?
Every report includes the actual search queries that triggered your ads, what they cost, and which converted. No black box.
What's a realistic paid search budget for a Ann Arbor business?
It depends on the service vertical and how competitive your county is. Most Ann Arbor-area engagements start between $1,500 and $5,000 in monthly ad spend; we recommend a level only after seeing your conversion economics.
How do you measure success on paid search?
Cost per qualified lead, cost per booked appointment, and return on ad spend tied to actual revenue — pulled from your CRM or POS, not just Google's conversion modeling.
What happens if a campaign isn't working?
We pause it. We don't keep losing campaigns alive to defend the budget. The audit cadence is weekly and the kill criteria are agreed in writing before launch.
How quickly can we get started in Ann Arbor?
Most engagements kick off within 2 weeks of a signed scope. The 14 days are spent on access provisioning, baseline measurement, and stakeholder interviews so the work that follows isn't blind.