Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Paid Social in Lansing, Michigan
If you've already tried Paid Social with another Lansing-area shop and it didn't move the number, we'd like to see the data. Most often the strategy was sound but the measurement was broken — and that's the first thing we fix.
What our Paid Social program covers in Lansing
Paid social only works when the creative is right and the measurement is honest. We run Meta, TikTok, and LinkedIn programs with first-party server-side tracking (CAPI / Events API) so iOS 14+ doesn't blind your reporting, and we ship 4-8 creative variations per month so the algorithm has something to optimize toward.
- Meta CAPI and TikTok Events API server-side conversion tracking
- Monthly creative production sprint (4-8 variations)
- Lookalike and retargeting audiences from your CRM
- Lead-form and conversion-API campaign builds
- Brand vs. performance budget mix recommendations
- Weekly creative refresh based on fatigue thresholds
Why Lansing businesses pick Relevant Domain
We push back when we should
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
You own everything we build
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Lansing market context
Lansing is Michigan's state capital and home to GM's Lansing Grand River and Delta plants plus Michigan State University 5 miles away in East Lansing. The economy mixes state government, automotive assembly, higher education, and a growing insurance and healthcare presence (Sparrow, McLaren).
Sectors we know well in the Lansing market:
- State government
- Automotive assembly (GM)
- Higher education (Michigan State University)
- Healthcare (Sparrow, McLaren)
- Insurance
Surrounding markets
Our Paid Social clients aren't just inside Lansing city limits — we work across Ingham County and the broader Michigan market.
Also serving nearby Ingham County markets:
Frequently asked questions about Paid Social in Lansing
Do you produce the creative or do we?
We can do either. Most clients let us produce static and short-form video creative in our monthly sprint; some have an internal team and just want strategy and media buying.
Which platform should a Lansing business start on?
Meta still has the broadest reach for most Lansing-area businesses, especially with retargeting. TikTok is strong for restaurant, retail, and entertainment verticals. LinkedIn fits B2B services. We pick based on where your customers actually spend time.
How fast can a campaign go live?
Usually 7-10 business days from kickoff: pixel and CAPI setup, creative production, campaign build, and approvals.
How do you measure paid social ROI when iOS blocks tracking?
Server-side conversion APIs (CAPI for Meta, Events API for TikTok), CRM-matched conversions, and incrementality testing where the budget supports it. We don't rely on platform-modeled conversions alone.
How quickly can we get started in Lansing?
Most engagements kick off within 2 weeks of a signed scope. The 14 days are spent on access provisioning, baseline measurement, and stakeholder interviews so the work that follows isn't blind.