We've been working across the Midwest for years
Real relationships with Dane County and Wisconsin businesses, not a national agency parachuting in with a templated playbook.
Paid Social in Madison, Wisconsin
Most Paid Social engagements we audit in the Madison area are leaving 20-40% of their potential on the table — bad measurement, untested creative, or the wrong channel mix for the actual buyer. We start by finding what's already working, then we double down before we add anything new.
What our Paid Social program covers in Madison
Paid social only works when the creative is right and the measurement is honest. We run Meta, TikTok, and LinkedIn programs with first-party server-side tracking (CAPI / Events API) so iOS 14+ doesn't blind your reporting, and we ship 4-8 creative variations per month so the algorithm has something to optimize toward.
- Meta CAPI and TikTok Events API server-side conversion tracking
- Monthly creative production sprint (4-8 variations)
- Lookalike and retargeting audiences from your CRM
- Lead-form and conversion-API campaign builds
- Brand vs. performance budget mix recommendations
- Weekly creative refresh based on fatigue thresholds
Why Madison businesses pick Relevant Domain
Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
We push back when we should
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Madison market context
Madison is Wisconsin's state capital and home to the University of Wisconsin–Madison — a research-and-government economy with deep biotech and software roots (Epic Systems sits in nearby Verona, Promega is local, plus a steady stream of UW spinouts). A market that genuinely rewards substance over flash.
Where our Madison client base is concentrated:
- State government
- Higher education and research (UW–Madison)
- Healthcare and biotech (Epic, Promega, UW Health)
- Insurance (American Family)
- Tech startups
Surrounding markets
Beyond Madison, we serve Paid Social clients across Dane County and the surrounding Wisconsin region, plus neighboring Midwest and Great Lakes markets.
Nearby Paid Social clients we serve:
Frequently asked questions about Paid Social in Madison
Do you produce the creative or do we?
We can do either. Most clients let us produce static and short-form video creative in our monthly sprint; some have an internal team and just want strategy and media buying.
Which platform should a Madison business start on?
Meta still has the broadest reach for most Madison-area businesses, especially with retargeting. TikTok is strong for restaurant, retail, and entertainment verticals. LinkedIn fits B2B services. We pick based on where your customers actually spend time.
How do you measure paid social ROI when iOS blocks tracking?
Server-side conversion APIs (CAPI for Meta, Events API for TikTok), CRM-matched conversions, and incrementality testing where the budget supports it. We don't rely on platform-modeled conversions alone.
Can paid social work for B2B in Madison?
Yes — typically through LinkedIn for direct prospecting and Meta retargeting for nurture. The creative ladder and offer matter more than the platform.
Do you have an office in Madison?
We don't claim an office in every city we serve. Relevant Domain is headquartered in the Elkhart, Indiana area and works with businesses across the Midwest and Great Lakes — including Madison, WI. The work itself is delivered remotely with on-site sessions when they make sense for the project.