Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Paid Social in Erie, Pennsylvania
We've been working with Erie County businesses long enough to know what Erie customers respond to and what they ignore. Our Paid Social work isn't generic — it's built around how the local economy actually buys.
What our Paid Social program covers in Erie
Paid social only works when the creative is right and the measurement is honest. We run Meta, TikTok, and LinkedIn programs with first-party server-side tracking (CAPI / Events API) so iOS 14+ doesn't blind your reporting, and we ship 4-8 creative variations per month so the algorithm has something to optimize toward.
- Meta CAPI and TikTok Events API server-side conversion tracking
- Monthly creative production sprint (4-8 variations)
- Lookalike and retargeting audiences from your CRM
- Lead-form and conversion-API campaign builds
- Brand vs. performance budget mix recommendations
- Weekly creative refresh based on fatigue thresholds
Why Erie businesses pick Relevant Domain
We've been working across the Midwest for years
Real relationships with Erie County and Pennsylvania businesses, not a national agency parachuting in with a templated playbook.
Senior people on every account
The strategist on your kickoff call is the strategist who runs your account. We don't do bait-and-switch staffing.
Headquartered in the Midwest, not a coast
Based in the Elkhart, Indiana area and active across the Midwest and Great Lakes — same time zone as your team, on-site visits when the project warrants it.
Erie market context
Erie is Pennsylvania's only Great Lakes port and the fourth-largest city in the state — a manufacturing and insurance economy anchored by Erie Insurance, Wabtec (formerly GE Transportation), and a growing tourism base around Presque Isle. Smaller than the Pittsburgh and Buffalo metros but a real regional center for Northwest Pennsylvania.
Verticals we regularly serve in and around Erie:
- Insurance (Erie Insurance)
- Locomotive and transportation manufacturing (Wabtec)
- Healthcare (UPMC Hamot, AHN Saint Vincent)
- Tourism (Presque Isle)
- Higher education
Surrounding markets
Erie sits at the center of a region we know well — Erie County and the surrounding Pennsylvania corridor where many of our Paid Social clients are based.
We work with businesses across the surrounding area:
Frequently asked questions about Paid Social in Erie
How do you measure paid social ROI when iOS blocks tracking?
Server-side conversion APIs (CAPI for Meta, Events API for TikTok), CRM-matched conversions, and incrementality testing where the budget supports it. We don't rely on platform-modeled conversions alone.
Do you produce the creative or do we?
We can do either. Most clients let us produce static and short-form video creative in our monthly sprint; some have an internal team and just want strategy and media buying.
What's the minimum monthly spend you'll work with?
We don't take engagements below roughly $2,000/month in ad spend — at smaller volumes the platform algorithms can't optimize and the management fee dominates the math.
Can paid social work for B2B in Erie?
Yes — typically through LinkedIn for direct prospecting and Meta retargeting for nurture. The creative ladder and offer matter more than the platform.
Do you work with businesses in Erie specifically, or just remotely?
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Erie and the broader Erie County / Pennsylvania market. For Erie-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.