Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Paid Search in Erie, Pennsylvania
We've been working with Erie County businesses long enough to know what Erie customers respond to and what they ignore. Our Paid Search work isn't generic — it's built around how the local economy actually buys.
What our Paid Search program covers in Erie
We run paid search programs the way performance teams at much larger companies run them: server-side conversion tracking, value-based bidding, and weekly experiment cadences. Most Erie businesses we audit are leaking 20-40% of spend on broad-match queries that never convert. Our first job is to plug that leak.
- Account audit and historical-spend efficiency review
- Server-side conversion tracking via the Google Ads API
- Value-based bidding using actual order/booking value
- Local service ads (LSA) setup and management
- Geo-fenced campaigns around your service radius
- Negative keyword grooming on a weekly cadence
Why Erie businesses pick Relevant Domain
Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
We've been working across the Midwest for years
Real relationships with Erie County and Pennsylvania businesses, not a national agency parachuting in with a templated playbook.
We push back when we should
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Erie market context
Erie is Pennsylvania's only Great Lakes port and the fourth-largest city in the state — a manufacturing and insurance economy anchored by Erie Insurance, Wabtec (formerly GE Transportation), and a growing tourism base around Presque Isle. Smaller than the Pittsburgh and Buffalo metros but a real regional center for Northwest Pennsylvania.
Where our Erie client base is concentrated:
- Insurance (Erie Insurance)
- Locomotive and transportation manufacturing (Wabtec)
- Healthcare (UPMC Hamot, AHN Saint Vincent)
- Tourism (Presque Isle)
- Higher education
Surrounding markets
Erie sits at the center of a region we know well — Erie County and the surrounding Pennsylvania corridor where many of our Paid Search clients are based.
Also serving nearby Erie County markets:
Frequently asked questions about Paid Search in Erie
What happens if a campaign isn't working?
We pause it. We don't keep losing campaigns alive to defend the budget. The audit cadence is weekly and the kill criteria are agreed in writing before launch.
Can you take over an existing Google Ads account?
Yes. We migrate into your existing MCC, preserve your historical conversion data, and run a 14-day audit before changing structure. You retain ownership of the account either way.
How do you measure success on paid search?
Cost per qualified lead, cost per booked appointment, and return on ad spend tied to actual revenue — pulled from your CRM or POS, not just Google's conversion modeling.
Will you share search-term reports with us?
Every report includes the actual search queries that triggered your ads, what they cost, and which converted. No black box.
Do you work with businesses in Erie specifically, or just remotely?
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Erie and the broader Erie County / Pennsylvania market. For Erie-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.