Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Running Email for a New Paris business doesn't have to mean templated work and surface-level reporting. Every engagement we ship pairs deep technical execution with weekly conversations about the metrics that actually matter to your P&L.
Email is still the highest-margin marketing channel because the audience is yours and the unit economics are predictable. We build lifecycle programs — welcome series, abandonment, post-purchase, win-back, anniversary — on Klaviyo, HubSpot, or whatever platform you already pay for. Most New Paris accounts we inherit are running one weekly broadcast and nothing else; the gain from adding 6-8 triggered flows is usually 2-3x revenue per recipient.
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Real relationships with Elkhart County and Indiana businesses, not a national agency parachuting in with a templated playbook.
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
New Paris is a small unincorporated community in southern Elkhart County, surrounded by farmland and serving a customer base spread across multiple townships. Most local businesses here serve the broader Goshen / Wakarusa / Nappanee triangle and depend heavily on Google Maps and word-of-mouth to be found.
Where our New Paris client base is concentrated:
Our Email clients aren't just inside New Paris city limits — we work across Elkhart County and the broader Indiana market.
Nearby Email clients we serve:
For ecommerce and direct-to-consumer: Klaviyo. For service businesses with a sales team: HubSpot or ActiveCampaign. For very small lists: Mailchimp is fine. We work in all of them and won't push a migration unless the math is clear.
Lifecycle flows fire continuously based on customer behavior. Broadcast cadence is usually 1-2x per week for ecommerce, monthly for B2B. We watch unsubscribe and complaint rates closely and dial back if signal turns negative.
Yes — copy and design are included in every engagement. We coordinate with your team on offers and campaigns; you review and approve every send before it goes out.
Revenue per recipient, list-growth rate net of churn, and incremental revenue from triggered flows. Open rates are unreliable post Apple Mail Privacy Protection — we use them as directional signal only.
Most engagements kick off within 2 weeks of a signed scope. The 14 days are spent on access provisioning, baseline measurement, and stakeholder interviews so the work that follows isn't blind.