Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Analytics in Ann Arbor, Michigan
Most Analytics engagements we audit in the Ann Arbor area are leaving 20-40% of their potential on the table — bad measurement, untested creative, or the wrong channel mix for the actual buyer. We start by finding what's already working, then we double down before we add anything new.
What our Analytics program covers in Ann Arbor
We build analytics stacks that the next platform change won't break. Server-side GA4 via Google Tag Manager, conversions written into your warehouse, and dashboards that answer business questions — not just expose metrics. If your current setup gives you different revenue numbers in three different tools, that's a problem we fix in the first 30 days.
- GA4 implementation and event-schema design
- Server-side Google Tag Manager (sGTM) on a custom subdomain
- Warehouse pipelines (BigQuery, Snowflake, Postgres) from ad and CRM data
- Looker Studio and Tableau dashboard builds
- Cross-domain and subdomain tracking setup
- Privacy-compliant consent management (GDPR, CPRA)
Why Ann Arbor businesses pick Relevant Domain
You own everything we build
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Ann Arbor market context
Ann Arbor is anchored by the University of Michigan and Michigan Medicine — one of the country's deepest research-and-healthcare ecosystems. The startup density (Duo Security, Llamasoft acquisitions) and a venture-friendly business community make this one of the most digitally sophisticated markets in the Midwest.
Sectors we know well in the Ann Arbor market:
- Higher education and research (University of Michigan)
- Healthcare (Michigan Medicine)
- Software and cybersecurity
- Life sciences
- Professional services
Surrounding markets
Beyond Ann Arbor, we serve Analytics clients across Washtenaw County and the surrounding Michigan region, plus neighboring Midwest and Great Lakes markets.
We work with businesses across the surrounding area:
Frequently asked questions about Analytics in Ann Arbor
Do you do attribution modeling?
Yes — first-touch, last-touch, position-based, and data-driven. We pick the model that matches your sales cycle, then we reality-check it against incrementality tests where possible.
Why do my Google Ads, GA4, and CRM all show different revenue?
Different attribution windows, different conversion definitions, and different exclusion logic. We reconcile them by writing one source-of-truth event into the warehouse and reporting from there.
Can you connect our offline data?
Yes — POS, CRM, call tracking, and ERP data can all feed into the warehouse and inform digital campaign optimization. This is where most reporting gets interesting.
Will I own the analytics setup?
Yes. Everything lives in your GA4, your GTM, your warehouse, and your dashboards. We document configurations in a runbook your team keeps.
How quickly can we get started in Ann Arbor?
Most engagements kick off within 2 weeks of a signed scope. The 14 days are spent on access provisioning, baseline measurement, and stakeholder interviews so the work that follows isn't blind.