Senior people on every account
The strategist on your kickoff call is the strategist who runs your account. We don't do bait-and-switch staffing.
Business Intelligence Platforms in Ann Arbor, Michigan
Running BI for a Ann Arbor business doesn't have to mean templated work and surface-level reporting. Every engagement we ship pairs deep technical execution with weekly conversations about the metrics that actually matter to your P&L.
What our BI program covers in Ann Arbor
Most Ann Arbor mid-market companies have 6-10 SaaS systems generating data and zero unified view. We build BI stacks — warehouse + transformation layer + dashboarding tool — so your CFO, ops lead, and marketing director are all looking at the same numbers. We pick the tool to fit your team, not the team to fit the tool.
- Warehouse selection and setup (BigQuery, Snowflake, Postgres)
- ETL pipelines via Fivetran, Airbyte, or custom builds
- dbt models for repeatable, version-controlled transformations
- Dashboard builds in Looker Studio, Tableau, Power BI, or Metabase
- Executive scorecards and exec-team weekly KPI deck automation
- Self-serve analytics enablement and team training
Why Ann Arbor businesses pick Relevant Domain
You own everything we build
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Ann Arbor market context
Ann Arbor is anchored by the University of Michigan and Michigan Medicine — one of the country's deepest research-and-healthcare ecosystems. The startup density (Duo Security, Llamasoft acquisitions) and a venture-friendly business community make this one of the most digitally sophisticated markets in the Midwest.
Where our Ann Arbor client base is concentrated:
- Higher education and research (University of Michigan)
- Healthcare (Michigan Medicine)
- Software and cybersecurity
- Life sciences
- Professional services
Surrounding markets
Beyond Ann Arbor, we serve BI clients across Washtenaw County and the surrounding Michigan region, plus neighboring Midwest and Great Lakes markets.
Same BI expertise, neighboring cities:
Frequently asked questions about BI in Ann Arbor
How is this different from analytics?
Analytics is mostly digital marketing data and customer behavior. BI pulls in finance, operations, sales, and customer data to answer business-wide questions. Same warehouse philosophy, broader scope.
Will the BI platform integrate with our current systems?
Almost certainly — Salesforce, HubSpot, NetSuite, QuickBooks, Shopify, Stripe, and most major SaaS tools have well-supported connectors. Edge-case sources we handle with custom Python jobs.
Do we need a data engineer on staff?
Not necessarily. With Fivetran/Airbyte for extraction and dbt for transformation, most mid-market companies can run BI with a part-time analyst. We design for that reality.
Which BI tool should we use?
Looker Studio is free and works well for most Ann Arbor small businesses. Power BI fits Microsoft-heavy shops. Tableau is the gold standard but the licensing adds up. Metabase is a great open-source middle ground. We'll recommend based on your team and budget.
Do you work with businesses in Ann Arbor specifically, or just remotely?
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Ann Arbor and the broader Washtenaw County / Michigan market. For Ann Arbor-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.