Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Mishawaka is small enough that getting found locally still moves real revenue, and big enough that the competition is sharper than it was five years ago. Our BI programs are designed for that exact middle ground.
Most Mishawaka mid-market companies have 6-10 SaaS systems generating data and zero unified view. We build BI stacks — warehouse + transformation layer + dashboarding tool — so your CFO, ops lead, and marketing director are all looking at the same numbers. We pick the tool to fit your team, not the team to fit the tool.
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Based in the Elkhart, Indiana area and active across the Midwest and Great Lakes — same time zone as your team, on-site visits when the project warrants it.
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Real relationships with St. Joseph County and Indiana businesses, not a national agency parachuting in with a templated playbook.
Mishawaka shares the South Bend metro economy and is anchored by the University Park Mall corridor, Beacon Health System, and a long manufacturing history (AM General's Hummer line is built nearby). The city's main commercial spine — Grape Road and McKinley Avenue — captures regional retail traffic from across St. Joseph and Elkhart counties.
Sectors we know well in the Mishawaka market:
Beyond Mishawaka, we serve BI clients across St. Joseph County and the surrounding Indiana region, plus neighboring Midwest and Great Lakes markets.
Also serving nearby St. Joseph County markets:
Almost certainly — Salesforce, HubSpot, NetSuite, QuickBooks, Shopify, Stripe, and most major SaaS tools have well-supported connectors. Edge-case sources we handle with custom Python jobs.
Monthly engagements typically cover dashboard updates, new data-source integration, and model maintenance. We also train an in-house owner so you're not dependent on us forever.
Looker Studio is free and works well for most Mishawaka small businesses. Power BI fits Microsoft-heavy shops. Tableau is the gold standard but the licensing adds up. Metabase is a great open-source middle ground. We'll recommend based on your team and budget.
Analytics is mostly digital marketing data and customer behavior. BI pulls in finance, operations, sales, and customer data to answer business-wide questions. Same warehouse philosophy, broader scope.
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Mishawaka and the broader St. Joseph County / Indiana market. For Mishawaka-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.