Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
If you've already tried Custom Software with another Goshen-area shop and it didn't move the number, we'd like to see the data. Most often the strategy was sound but the measurement was broken — and that's the first thing we fix.
When the SaaS stack runs out — when you need a workflow nobody sells, or two systems that don't speak to each other, or a customer-facing app — we build it. Modern stack (TypeScript, React, Postgres, AWS/Cloudflare), clean ownership terms (you get the code), and engagement scoped in two-week iterations so you can stop or pivot at any time.
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Real relationships with Elkhart County and Indiana businesses, not a national agency parachuting in with a templated playbook.
Goshen sits at the heart of the RV supply chain and is also a regional center for food processing and healthcare — anchored by Goshen Health and Goshen College's strong design and arts community. The downtown First Friday culture plus a steady stream of agricultural and manufacturing wealth creates a market where word-of-mouth still moves real revenue.
Where our Goshen client base is concentrated:
Goshen sits at the center of a region we know well — Elkhart County and the surrounding Indiana corridor where many of our Custom Software clients are based.
Nearby Custom Software clients we serve:
Yes — RAG search, document summarization, customer-support chat, and proprietary-data fine-tuning when it actually moves the needle. We're skeptical of AI-for-AI's-sake projects.
That's usually the whole point. We build integrations to your CRM, ERP, POS, billing, and warehouse via documented APIs and webhook patterns.
Small integrations: 2-4 weeks, $10-25K. Internal tools: 6-12 weeks, $40-120K. Customer-facing applications: 3-9 months, $100K+. We scope in two-week iterations so the budget never runs ahead of the value.
Yes, fully. Code lives in your GitHub from day one. If we ever stop working together, the handoff is a single repo permission change.
Most engagements kick off within 2 weeks of a signed scope. The 14 days are spent on access provisioning, baseline measurement, and stakeholder interviews so the work that follows isn't blind.