You own everything we build
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Running Custom Software for a Lansing business doesn't have to mean templated work and surface-level reporting. Every engagement we ship pairs deep technical execution with weekly conversations about the metrics that actually matter to your P&L.
When the SaaS stack runs out — when you need a workflow nobody sells, or two systems that don't speak to each other, or a customer-facing app — we build it. Modern stack (TypeScript, React, Postgres, AWS/Cloudflare), clean ownership terms (you get the code), and engagement scoped in two-week iterations so you can stop or pivot at any time.
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Based in the Elkhart, Indiana area and active across the Midwest and Great Lakes — same time zone as your team, on-site visits when the project warrants it.
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Lansing is Michigan's state capital and home to GM's Lansing Grand River and Delta plants plus Michigan State University 5 miles away in East Lansing. The economy mixes state government, automotive assembly, higher education, and a growing insurance and healthcare presence (Sparrow, McLaren).
Sectors we know well in the Lansing market:
Our Custom Software clients aren't just inside Lansing city limits — we work across Ingham County and the broader Michigan market.
Same Custom Software expertise, neighboring cities:
Yes, fully. Code lives in your GitHub from day one. If we ever stop working together, the handoff is a single repo permission change.
Buy first. Build only when (a) the workflow is core to your business and not generic, (b) the SaaS market doesn't have a real fit, or (c) the integration layer between SaaS tools is itself becoming a product. We'll talk you out of building if it's not the right call.
We offer monthly support retainers for hosting, updates, and small features — or we can train your in-house team to take over. Both paths are fine; we don't lock you in.
Yes — RAG search, document summarization, customer-support chat, and proprietary-data fine-tuning when it actually moves the needle. We're skeptical of AI-for-AI's-sake projects.
Most of our Lansing-area clients are between $1M and $50M in annual revenue. Below that the math on a real agency engagement rarely works — we're happy to point you toward better options at smaller scales. Above $50M we've worked with multi-location and publicly traded brands too.