We push back when we should
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
If you've already tried Custom Software with another Minneapolis-area shop and it didn't move the number, we'd like to see the data. Most often the strategy was sound but the measurement was broken — and that's the first thing we fix.
When the SaaS stack runs out — when you need a workflow nobody sells, or two systems that don't speak to each other, or a customer-facing app — we build it. Modern stack (TypeScript, React, Postgres, AWS/Cloudflare), clean ownership terms (you get the code), and engagement scoped in two-week iterations so you can stop or pivot at any time.
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
The strategist on your kickoff call is the strategist who runs your account. We don't do bait-and-switch staffing.
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Minneapolis is the larger half of the Twin Cities — home to Target's headquarters, U.S. Bank, Ameriprise, and a Fortune 500 density per capita that rivals any US metro. Strong design, healthcare (Allina, Hennepin Healthcare), and a market with a national-caliber digital media ecosystem.
Minneapolis-area industries we have direct experience with:
Our Custom Software clients aren't just inside Minneapolis city limits — we work across Hennepin County and the broader Minnesota market.
We work with businesses across the surrounding area:
That's usually the whole point. We build integrations to your CRM, ERP, POS, billing, and warehouse via documented APIs and webhook patterns.
We offer monthly support retainers for hosting, updates, and small features — or we can train your in-house team to take over. Both paths are fine; we don't lock you in.
Small integrations: 2-4 weeks, $10-25K. Internal tools: 6-12 weeks, $40-120K. Customer-facing applications: 3-9 months, $100K+. We scope in two-week iterations so the budget never runs ahead of the value.
Yes, fully. Code lives in your GitHub from day one. If we ever stop working together, the handoff is a single repo permission change.
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Minneapolis and the broader Hennepin County / Minnesota market. For Minneapolis-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.