Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Paid Search in Green Bay, Wisconsin
Green Bay is small enough that getting found locally still moves real revenue, and big enough that the competition is sharper than it was five years ago. Our Paid Search programs are designed for that exact middle ground.
What our Paid Search program covers in Green Bay
We run paid search programs the way performance teams at much larger companies run them: server-side conversion tracking, value-based bidding, and weekly experiment cadences. Most Green Bay businesses we audit are leaking 20-40% of spend on broad-match queries that never convert. Our first job is to plug that leak.
- Account audit and historical-spend efficiency review
- Server-side conversion tracking via the Google Ads API
- Value-based bidding using actual order/booking value
- Local service ads (LSA) setup and management
- Geo-fenced campaigns around your service radius
- Negative keyword grooming on a weekly cadence
Why Green Bay businesses pick Relevant Domain
We've been working across the Midwest for years
Real relationships with Brown County and Wisconsin businesses, not a national agency parachuting in with a templated playbook.
We push back when we should
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Green Bay market context
Green Bay is Wisconsin's third-largest city, anchored by paper and packaging (Procter & Gamble, Georgia-Pacific, Schreiber Foods), the Port of Green Bay, healthcare (Bellin, Aurora), and the Packers — a community-owned NFL franchise that shapes the local brand identity in a way no other US city experiences.
Sectors we know well in the Green Bay market:
- Paper and packaging (P&G, Georgia-Pacific)
- Food production (Schreiber Foods, dairy)
- Healthcare (Bellin, Aurora)
- Insurance
- Tourism (Lambeau Field)
Surrounding markets
Beyond Green Bay, we serve Paid Search clients across Brown County and the surrounding Wisconsin region, plus neighboring Midwest and Great Lakes markets.
Also serving nearby Brown County markets:
Frequently asked questions about Paid Search in Green Bay
How do you measure success on paid search?
Cost per qualified lead, cost per booked appointment, and return on ad spend tied to actual revenue — pulled from your CRM or POS, not just Google's conversion modeling.
What happens if a campaign isn't working?
We pause it. We don't keep losing campaigns alive to defend the budget. The audit cadence is weekly and the kill criteria are agreed in writing before launch.
Will you share search-term reports with us?
Every report includes the actual search queries that triggered your ads, what they cost, and which converted. No black box.
Can you take over an existing Google Ads account?
Yes. We migrate into your existing MCC, preserve your historical conversion data, and run a 14-day audit before changing structure. You retain ownership of the account either way.
Do you have an office in Green Bay?
We don't claim an office in every city we serve. Relevant Domain is headquartered in the Elkhart, Indiana area and works with businesses across the Midwest and Great Lakes — including Green Bay, WI. The work itself is delivered remotely with on-site sessions when they make sense for the project.