Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
If you've already tried Paid Search with another Wakarusa-area shop and it didn't move the number, we'd like to see the data. Most often the strategy was sound but the measurement was broken — and that's the first thing we fix.
We run paid search programs the way performance teams at much larger companies run them: server-side conversion tracking, value-based bidding, and weekly experiment cadences. Most Wakarusa businesses we audit are leaking 20-40% of spend on broad-match queries that never convert. Our first job is to plug that leak.
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Based in the Elkhart, Indiana area and active across the Midwest and Great Lakes — same time zone as your team, on-site visits when the project warrants it.
Real relationships with Elkhart County and Indiana businesses, not a national agency parachuting in with a templated playbook.
Wakarusa is a small Elkhart County town with an outsized food-and-tourism reputation — the historic Wakarusa Dime Store and the annual Maple Syrup Festival pull visitors from across the region every spring. The local economy runs on agriculture, family-owned services, and a tight network of Amish-owned businesses where word-of-mouth still does most of the heavy lifting.
Wakarusa-area industries we have direct experience with:
Wakarusa sits at the center of a region we know well — Elkhart County and the surrounding Indiana corridor where many of our Paid Search clients are based.
Same Paid Search expertise, neighboring cities:
We pause it. We don't keep losing campaigns alive to defend the budget. The audit cadence is weekly and the kill criteria are agreed in writing before launch.
Yes — LSAs are usually the first lever we pull for home services, legal, and medical clients in the Wakarusa area. They sit above traditional search ads and are billed per qualified lead.
Yes. We migrate into your existing MCC, preserve your historical conversion data, and run a 14-day audit before changing structure. You retain ownership of the account either way.
Cost per qualified lead, cost per booked appointment, and return on ad spend tied to actual revenue — pulled from your CRM or POS, not just Google's conversion modeling.
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Wakarusa and the broader Elkhart County / Indiana market. For Wakarusa-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.