Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Business Intelligence Platforms in Madison, Wisconsin
If you've already tried BI with another Madison-area shop and it didn't move the number, we'd like to see the data. Most often the strategy was sound but the measurement was broken — and that's the first thing we fix.
What our BI program covers in Madison
Most Madison mid-market companies have 6-10 SaaS systems generating data and zero unified view. We build BI stacks — warehouse + transformation layer + dashboarding tool — so your CFO, ops lead, and marketing director are all looking at the same numbers. We pick the tool to fit your team, not the team to fit the tool.
- Warehouse selection and setup (BigQuery, Snowflake, Postgres)
- ETL pipelines via Fivetran, Airbyte, or custom builds
- dbt models for repeatable, version-controlled transformations
- Dashboard builds in Looker Studio, Tableau, Power BI, or Metabase
- Executive scorecards and exec-team weekly KPI deck automation
- Self-serve analytics enablement and team training
Why Madison businesses pick Relevant Domain
We push back when we should
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Headquartered in the Midwest, not a coast
Based in the Elkhart, Indiana area and active across the Midwest and Great Lakes — same time zone as your team, on-site visits when the project warrants it.
Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Madison market context
Madison is Wisconsin's state capital and home to the University of Wisconsin–Madison — a research-and-government economy with deep biotech and software roots (Epic Systems sits in nearby Verona, Promega is local, plus a steady stream of UW spinouts). A market that genuinely rewards substance over flash.
Verticals we regularly serve in and around Madison:
- State government
- Higher education and research (UW–Madison)
- Healthcare and biotech (Epic, Promega, UW Health)
- Insurance (American Family)
- Tech startups
Surrounding markets
Our BI clients aren't just inside Madison city limits — we work across Dane County and the broader Wisconsin market.
Also serving nearby Dane County markets:
Frequently asked questions about BI in Madison
Do we need a data engineer on staff?
Not necessarily. With Fivetran/Airbyte for extraction and dbt for transformation, most mid-market companies can run BI with a part-time analyst. We design for that reality.
How is this different from analytics?
Analytics is mostly digital marketing data and customer behavior. BI pulls in finance, operations, sales, and customer data to answer business-wide questions. Same warehouse philosophy, broader scope.
How long does a BI build take?
First useful dashboards typically ship in 6-8 weeks. Full multi-source warehouse with governed metrics is a 4-6 month engagement.
Will the BI platform integrate with our current systems?
Almost certainly — Salesforce, HubSpot, NetSuite, QuickBooks, Shopify, Stripe, and most major SaaS tools have well-supported connectors. Edge-case sources we handle with custom Python jobs.
What size Madison businesses do you typically work with?
Most of our Madison-area clients are between $1M and $50M in annual revenue. Below that the math on a real agency engagement rarely works — we're happy to point you toward better options at smaller scales. Above $50M we've worked with multi-location and publicly traded brands too.