You own everything we build
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
If you've already tried Custom Software with another Des Moines-area shop and it didn't move the number, we'd like to see the data. Most often the strategy was sound but the measurement was broken — and that's the first thing we fix.
When the SaaS stack runs out — when you need a workflow nobody sells, or two systems that don't speak to each other, or a customer-facing app — we build it. Modern stack (TypeScript, React, Postgres, AWS/Cloudflare), clean ownership terms (you get the code), and engagement scoped in two-week iterations so you can stop or pivot at any time.
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Real relationships with Polk County and Iowa businesses, not a national agency parachuting in with a templated playbook.
Des Moines is Iowa's capital and largest metro — a national insurance and financial-services hub anchored by Principal Financial, Wellmark, and Nationwide, layered on top of a deep agribusiness economy. One of the fastest-growing and most affordable mid-size metros in the country, it's a competitive market that rewards real digital fundamentals and a credible local brand.
Sectors we know well in the Des Moines market:
Des Moines sits at the center of a region we know well — Polk County and the surrounding Iowa corridor where many of our Custom Software clients are based.
Also serving nearby Polk County markets:
Buy first. Build only when (a) the workflow is core to your business and not generic, (b) the SaaS market doesn't have a real fit, or (c) the integration layer between SaaS tools is itself becoming a product. We'll talk you out of building if it's not the right call.
Yes — RAG search, document summarization, customer-support chat, and proprietary-data fine-tuning when it actually moves the needle. We're skeptical of AI-for-AI's-sake projects.
That's usually the whole point. We build integrations to your CRM, ERP, POS, billing, and warehouse via documented APIs and webhook patterns.
Yes, fully. Code lives in your GitHub from day one. If we ever stop working together, the handoff is a single repo permission change.
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Des Moines and the broader Polk County / Iowa market. For Des Moines-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.