Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Iowa City is a market where reputation moves first and search rankings catch up later. Our Custom Software programs for Iowa City businesses are built to do both at once — earn the trust signals, then convert them into pipeline you can measure.
When the SaaS stack runs out — when you need a workflow nobody sells, or two systems that don't speak to each other, or a customer-facing app — we build it. Modern stack (TypeScript, React, Postgres, AWS/Cloudflare), clean ownership terms (you get the code), and engagement scoped in two-week iterations so you can stop or pivot at any time.
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Real relationships with Johnson County and Iowa businesses, not a national agency parachuting in with a templated playbook.
Based in the Elkhart, Indiana area and active across the Midwest and Great Lakes — same time zone as your team, on-site visits when the project warrants it.
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
Iowa City is a UNESCO City of Literature and one of the Midwest's great college towns — anchored by the University of Iowa and the University of Iowa Hospitals & Clinics, the state's largest employer and a major academic medical center. ACT is headquartered here too. A young, educated, brand-aware market with healthcare and higher education driving the economy.
Verticals we regularly serve in and around Iowa City:
Iowa City sits at the center of a region we know well — Johnson County and the surrounding Iowa corridor where many of our Custom Software clients are based.
Same Custom Software expertise, neighboring cities:
Small integrations: 2-4 weeks, $10-25K. Internal tools: 6-12 weeks, $40-120K. Customer-facing applications: 3-9 months, $100K+. We scope in two-week iterations so the budget never runs ahead of the value.
Buy first. Build only when (a) the workflow is core to your business and not generic, (b) the SaaS market doesn't have a real fit, or (c) the integration layer between SaaS tools is itself becoming a product. We'll talk you out of building if it's not the right call.
That's usually the whole point. We build integrations to your CRM, ERP, POS, billing, and warehouse via documented APIs and webhook patterns.
Yes — RAG search, document summarization, customer-support chat, and proprietary-data fine-tuning when it actually moves the needle. We're skeptical of AI-for-AI's-sake projects.
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Iowa City and the broader Johnson County / Iowa market. For Iowa City-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.