Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Running Custom Software for a New Paris business doesn't have to mean templated work and surface-level reporting. Every engagement we ship pairs deep technical execution with weekly conversations about the metrics that actually matter to your P&L.
When the SaaS stack runs out — when you need a workflow nobody sells, or two systems that don't speak to each other, or a customer-facing app — we build it. Modern stack (TypeScript, React, Postgres, AWS/Cloudflare), clean ownership terms (you get the code), and engagement scoped in two-week iterations so you can stop or pivot at any time.
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
The strategist on your kickoff call is the strategist who runs your account. We don't do bait-and-switch staffing.
New Paris is a small unincorporated community in southern Elkhart County, surrounded by farmland and serving a customer base spread across multiple townships. Most local businesses here serve the broader Goshen / Wakarusa / Nappanee triangle and depend heavily on Google Maps and word-of-mouth to be found.
Where our New Paris client base is concentrated:
New Paris sits at the center of a region we know well — Elkhart County and the surrounding Indiana corridor where many of our Custom Software clients are based.
Same Custom Software expertise, neighboring cities:
That's usually the whole point. We build integrations to your CRM, ERP, POS, billing, and warehouse via documented APIs and webhook patterns.
Buy first. Build only when (a) the workflow is core to your business and not generic, (b) the SaaS market doesn't have a real fit, or (c) the integration layer between SaaS tools is itself becoming a product. We'll talk you out of building if it's not the right call.
Yes — RAG search, document summarization, customer-support chat, and proprietary-data fine-tuning when it actually moves the needle. We're skeptical of AI-for-AI's-sake projects.
Yes, fully. Code lives in your GitHub from day one. If we ever stop working together, the handoff is a single repo permission change.
Most of our New Paris-area clients are between $1M and $50M in annual revenue. Below that the math on a real agency engagement rarely works — we're happy to point you toward better options at smaller scales. Above $50M we've worked with multi-location and publicly traded brands too.