Two-week iterations, not 12-month commits
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
Paid Search in St. Louis, Missouri
Running Paid Search for a St. Louis business doesn't have to mean templated work and surface-level reporting. Every engagement we ship pairs deep technical execution with weekly conversations about the metrics that actually matter to your P&L.
What our Paid Search program covers in St. Louis
We run paid search programs the way performance teams at much larger companies run them: server-side conversion tracking, value-based bidding, and weekly experiment cadences. Most St. Louis businesses we audit are leaking 20-40% of spend on broad-match queries that never convert. Our first job is to plug that leak.
- Account audit and historical-spend efficiency review
- Server-side conversion tracking via the Google Ads API
- Value-based bidding using actual order/booking value
- Local service ads (LSA) setup and management
- Geo-fenced campaigns around your service radius
- Negative keyword grooming on a weekly cadence
Why St. Louis businesses pick Relevant Domain
Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Modern stack, no legacy debt
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
You own everything we build
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
St. Louis market context
St. Louis sits at the confluence of the Mississippi and Missouri rivers and anchors the Midwest's heartland economy — Anheuser-Busch, Edward Jones, Centene, Express Scripts, plus a growing biotech corridor (BJC HealthCare, Washington University). A city with deep neighborhoods and a strong sports-and-civic identity around the Cardinals and Blues.
Verticals we regularly serve in and around St. Louis:
- Healthcare and biotech (BJC, Centene, Express Scripts)
- Financial services (Edward Jones, Stifel)
- Brewing and food (Anheuser-Busch)
- Aerospace and defense (Boeing)
- Higher education (Washington University)
Surrounding markets
Our Paid Search clients aren't just inside St. Louis city limits — we work across City of St. Louis and the broader Missouri market.
Nearby Paid Search clients we serve:
Frequently asked questions about Paid Search in St. Louis
Can you take over an existing Google Ads account?
Yes. We migrate into your existing MCC, preserve your historical conversion data, and run a 14-day audit before changing structure. You retain ownership of the account either way.
How do you measure success on paid search?
Cost per qualified lead, cost per booked appointment, and return on ad spend tied to actual revenue — pulled from your CRM or POS, not just Google's conversion modeling.
Do you do Local Service Ads in St. Louis?
Yes — LSAs are usually the first lever we pull for home services, legal, and medical clients in the St. Louis area. They sit above traditional search ads and are billed per qualified lead.
Will you share search-term reports with us?
Every report includes the actual search queries that triggered your ads, what they cost, and which converted. No black box.
Do you have an office in St. Louis?
We don't claim an office in every city we serve. Relevant Domain is headquartered in the Elkhart, Indiana area and works with businesses across the Midwest and Great Lakes — including St. Louis, MO. The work itself is delivered remotely with on-site sessions when they make sense for the project.