Of course you do. It’s not 1999 – having a website is the baseline. But here’s the question: is it actually working for you? Does it bring in leads? Can you see how people are finding you – or if they’re even sticking around? If you’re unsure, it’s worth digging in. And if you don’t have a website… well, let’s talk.
You’re showing up – maybe even consistently. That’s a win. But is anyone engaging? Are those posts driving action – or just floating by? Social should build momentum – not just fill a calendar. If it’s feeling flat, it might be time to tweak the approach.
You’ve earned trust – maybe even some glowing reviews. That’s huge. But is that reputation helping you grow – or just sitting there? Are you showcasing it, leveraging it, turning it into new business? If not, you’re leaving value on the table.
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Knowing your Marketing Area makes any campaigns that are run much more effective. This is where you want to promote your products and services not a restriction. In example, if you select Elkhart County as your market area, then you would be happy to sell to folks outside of Elkhart County – you just are not wanting to pay to advertise there.
Clearly defining your product/service makes Marketing them more effective. How will the customer use the product? How much product are they purchasing? (time, size, quantity) Why should the customer purchase the product – and why should they purchase it from you? Do you stand behind your product? Do you have raving fans that are willing to share their experience?
This is often the toughest for Businesses to identify. Who is your target audience? Many businesses would like to think every person is. Typically that is not the case. This can be defined in terms of demographics (age ranges, geographic segments), shopping behaviors, or personal interests. In B2B this is often defined by what other services they use and/or the type of business this is.
For Large Businesses, this should already be a part of your Business plan and Marketing Plan. Sharing your existing or prospective Marketing plan with Relevant Domain will help us to create a plan that will ensure that you are able t
There are several things that you can do yourself to get your business marketing started. Here are some of the most common ones to consider.
What people see in the moment still matters. Whether it’s printed materials, signage, leave-behinds, or displays, good collateral reinforces your message when your team isn’t there to explain it. It builds trust, answers questions, and nudges customers to take the next step right then and there.
Your sales team is good – but are they equipped? A strong sales presentation gives them structure, confidence, and consistency. Whether it’s a deck, a demo, or a one-pager, having the right tools can turn a warm lead into a closed deal faster and more often.
This is still one of the most powerful tools in the game. A great email doesn’t just sell – it builds trust, shares value, and keeps your brand front and center. Whether it’s weekly tips, product updates, or exclusive offers, consistent emails keep your audience engaged and ready to buy.
People are searching for what you offer – the question is, are you showing up? SEO helps you rank higher in Google so you get found organically, without paying for every click. It’s a long-term play, but when done right, it brings a steady stream of ready-to-buy visitors to your site.
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If you want speed, this is how you get it. Paid ads give you control – target exactly who you want, where they are, and when they’re most likely to act. Done right, it’s not just throwing money at clicks – it’s an engine that brings in real leads.
People buy from brands they trust – and content builds that trust. Think blogs, videos, how-to’s, or industry insights that actually help your audience. Over time, it positions you as the go-to expert and keeps your business discoverable around the clock.
Not everyone buys the first time they hear about you – and that’s okay. Automation helps you stay in touch with leads until they’re ready. From email sequences to retargeting ads, it keeps your brand warm without manual follow-up every time.
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