Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
If you've already tried Custom Software with another Fort Wayne-area shop and it didn't move the number, we'd like to see the data. Most often the strategy was sound but the measurement was broken — and that's the first thing we fix.
When the SaaS stack runs out — when you need a workflow nobody sells, or two systems that don't speak to each other, or a customer-facing app — we build it. Modern stack (TypeScript, React, Postgres, AWS/Cloudflare), clean ownership terms (you get the code), and engagement scoped in two-week iterations so you can stop or pivot at any time.
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
If a tactic won't work for your business, we'll tell you — even when it costs us scope. Honest scope beats expensive surprises.
Code, creative, accounts, and strategy documents all live in your systems. No proprietary lock-in, no hostage data.
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Fort Wayne is Indiana's second-largest city and Northeast Indiana's commercial center — a defense-electronics economy (BAE Systems, Raytheon), insurance (Lincoln Financial), healthcare (Parkview, Lutheran), and a strong base of family-owned manufacturers. Smaller than Indy but with a sophisticated B2B market that punches above its size.
Where our Fort Wayne client base is concentrated:
Fort Wayne sits at the center of a region we know well — Allen County and the surrounding Indiana corridor where many of our Custom Software clients are based.
Nearby Custom Software clients we serve:
Buy first. Build only when (a) the workflow is core to your business and not generic, (b) the SaaS market doesn't have a real fit, or (c) the integration layer between SaaS tools is itself becoming a product. We'll talk you out of building if it's not the right call.
Small integrations: 2-4 weeks, $10-25K. Internal tools: 6-12 weeks, $40-120K. Customer-facing applications: 3-9 months, $100K+. We scope in two-week iterations so the budget never runs ahead of the value.
Yes, fully. Code lives in your GitHub from day one. If we ever stop working together, the handoff is a single repo permission change.
We offer monthly support retainers for hosting, updates, and small features — or we can train your in-house team to take over. Both paths are fine; we don't lock you in.
Both. We're headquartered in the Elkhart, Indiana area and serve businesses across the Midwest and Great Lakes — including Fort Wayne and the broader Allen County / Indiana market. For Fort Wayne-area clients we'll come on-site for kickoff and quarterly reviews when it makes sense; day-to-day work happens over video and Slack like any modern agency.