Outcome-based reporting, not vanity metrics
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Indianapolis is a market where reputation moves first and search rankings catch up later. Our Custom Software programs for Indianapolis businesses are built to do both at once — earn the trust signals, then convert them into pipeline you can measure.
When the SaaS stack runs out — when you need a workflow nobody sells, or two systems that don't speak to each other, or a customer-facing app — we build it. Modern stack (TypeScript, React, Postgres, AWS/Cloudflare), clean ownership terms (you get the code), and engagement scoped in two-week iterations so you can stop or pivot at any time.
Every monthly report ties our work back to leads, bookings, or revenue — not just impressions and rankings.
Based in the Elkhart, Indiana area and active across the Midwest and Great Lakes — same time zone as your team, on-site visits when the project warrants it.
Engagements are scoped in two-week sprints with clear deliverables. You can pause or pivot without breaking a contract.
GA4, server-side tracking, modern CMSs, current ad APIs. We're not still running an agency on tools from 2017.
Indianapolis is the state capital and Indiana's largest metro — anchored by Eli Lilly's global headquarters, Salesforce's largest hub outside California, the NCAA, and a sports-tourism economy that pulls millions annually for the Indy 500, the Big Ten Football Championship, and the Indianapolis Colts. A diverse market that rewards real digital fundamentals plus a credible local-brand story.
Verticals we regularly serve in and around Indianapolis:
Beyond Indianapolis, we serve Custom Software clients across Marion County and the surrounding Indiana region, plus neighboring Midwest and Great Lakes markets.
Same Custom Software expertise, neighboring cities:
Small integrations: 2-4 weeks, $10-25K. Internal tools: 6-12 weeks, $40-120K. Customer-facing applications: 3-9 months, $100K+. We scope in two-week iterations so the budget never runs ahead of the value.
Yes, fully. Code lives in your GitHub from day one. If we ever stop working together, the handoff is a single repo permission change.
Buy first. Build only when (a) the workflow is core to your business and not generic, (b) the SaaS market doesn't have a real fit, or (c) the integration layer between SaaS tools is itself becoming a product. We'll talk you out of building if it's not the right call.
Yes — RAG search, document summarization, customer-support chat, and proprietary-data fine-tuning when it actually moves the needle. We're skeptical of AI-for-AI's-sake projects.
Most engagements kick off within 2 weeks of a signed scope. The 14 days are spent on access provisioning, baseline measurement, and stakeholder interviews so the work that follows isn't blind.